Some new social media and social networking companies may become the giants of tomorrow like Twitter or Pinterest. And it is for this reason that it is worth checking out some of the new tools for social media marketing.
Your Cape Breton web design business will benefit right now if you invest some time in searching out and testing some of these new social media tools.
By creating a fantastic looking website and interconnecting it with several social networking sites, your message can be potentially shared with millions of people. Some of these tools are designed to share locally, and are great for aspiring musicians, artists and photographers alike.
- BeFunky. This is an Instagram competitor and is both a social media and software app. This easy-to-use social tool lets you modify your photographs using a wide variety of built-in filters and overlays. When you have got your pics the way you want them, use this tool to share them on Facebook, Flickr, Tumblr and Twitter. There’s also a BeFunky gallery where you can display your best photos. A basic account is free, but limits the use of higher resolution. Paid premium accounts are also available.
- Bloomfire. This is a community based social tool and is really all about sharing information. It is not free at the moment although they do offer a free trial. Technically, the social media company refers to their product as a knowledgebase, not as social networking site. It also integrates and shares your info with many established social networking sites, if you choose to do so. This type of paid sharing site may well be the future of online social communities.
- Branch. The purpose of Branch is to create high quality conversations thru social sharing similar to the typical status updates found on most social media sites today. The social connect platform makes use of other social media tools like Twitter. Altho users can see all conversations, you must be invited to participate. You can then share the conversation, embed the conversation into a post.
- Flipboard. This is a mobile friendly app that lets you aggregate your online favorite social network posts in a simple magazine style format. It really is a new twist on social bookmarking and is designed for a mobile environment.
- Ghost. Ghost is an open source blogging platform that launched in 2013. The concept is to make blogging and journalism easier and more accessible and is also mobile-friendly. Right now it is free and is designed to compete directly with WordPress. Keep an eye on this on as it has some pretty big names behind it.
- Inbound.org. This site is content based merely on inbound marketing related topics such as SEO, article marketing, content marketing, and social media marketing. This social tool works in conjunction with Twitter and you can actually use your Twitter account to create an account and sign in.
- Medium. Medium is a new collaborative writing platform founded by some of the same folks who originally created Twitter. Like many of the new social media networks out there, it is a unique new way of presenting your ideas to the mass media.
- Nextdoor. This social media network tool is limited to those who live in your neighborhood, which is not necessarily a bad thing if you are into SEO and advertising your product or service on the local level. Getting to know your closest neighbors is a great idea from a business perspective.
- Pheed. This free mobile social micro-blogging platform, popular with teens, was launched in 2012 and allows users to share a wide variety of information including images, videos, texts, audio, and more. It can aggregate all your social media posts in one location. Most users tend to like either the slick and easy-to-use interface or the ability to promote and sell content. It also has the reputation of being popular with teens.
- Sgrouples. It’s main strengths lie in its ability to create social groups with a strong commitment to privacy. In fact, their commitment to privacy is a big part of their online brand. You can use the platform’s group feature to connect with clients, colleagues, or prospects as well as friends and family. This social tool includes personal cloud storage for each user as well as the ability to aggregate content from other social media sites like Facebook.
- SlideShare. Having been founded in 2006, SlideShare’s not exactly new, but was designed to create presentations to be embedded in blogs and making their way onto other social media platforms. Maybe because SlideShare partners with most social media platforms is the reason this tool is large, with over 51+ million viewers a month and counting. It is widely used by everyone from the White House to NASA.
- Thumb. This mobile social site was designed for artists, photographers, and musicians alike. The goal of Thumb is to allow people to ask questions and get quick answers. When you log in you are immediately given the opportunity to ask for an opinion or give an opinion in various categories. Art, Design & Photography is a category. You can also participate by voting (thumbs up, thumbs down, or neutral).
- Vine. This new mobile social tool from the owners of Twitter allows you to create and share short videos which are limited to under seven seconds. Once a video is created, it can be shared and then posted on Vine, Twitter, or Facebook. This social tool was recently updated and is not only gaining in popularity, is still free.
If I missed any new social media marketing tools or new social networking sites then feel free to mention it here in the comments section.