Social Marketing

Benefit from These Web Design Social Tools

December 6, 2013 , , , cape breton web design,local marketing,Social Marketing,social media,social media marketing,web design cape breton Comments Off on Benefit from These Web Design Social Tools

social media toolsSome new social media and social networking companies may become the giants of tomorrow like Twitter or Pinterest. And it is for this reason that it is worth checking out some of the new tools for social media marketing.

Your Cape Breton web design business will benefit right now if you invest some time in searching out and testing some of these new social media tools.

By creating a fantastic looking website and interconnecting it with several social networking sites, your message can be potentially shared with millions of people. Some of these tools are designed to share locally, and are great for aspiring musicians, artists and photographers alike.

social media marketing expert

    1. BeFunky. This is an Instagram competitor and is both a social media and software app. This easy-to-use social tool lets you modify your photographs using a wide variety of built-in filters and overlays. When you have got your pics the way you want them, use this tool to share them on Facebook, Flickr, Tumblr and Twitter. There’s also a BeFunky gallery where you can display your best photos. A basic account is free, but limits the use of higher resolution. Paid premium accounts are also available.
    2. Bloomfire. This is a community based social tool and is really all about sharing information. It is not free at the moment although they do offer a free trial. Technically, the social media company refers to their product as a knowledgebase, not as social networking site. It also integrates and shares your info with many established social networking sites, if you choose to do so. This type of paid sharing site may well be the future of online social communities.
    3. Branch. The purpose of Branch is to create high quality conversations thru social sharing similar to the typical status updates found on most social media sites today. The social connect platform makes use of other social media tools like Twitter. Altho users can see all conversations, you must be invited to participate. You can then share the conversation,  embed the conversation into a post.
    4. Flipboard. This is a mobile friendly app that lets you aggregate your online favorite social network posts in a simple magazine style format. It really is a new twist on social bookmarking and is designed for a mobile environment.
    5. Ghost. Ghost is an open source blogging platform that launched in 2013. The concept is to make blogging and journalism easier and more accessible and is also mobile-friendly. Right now it is free and is designed to compete directly with WordPress. Keep an eye on this on as it has some pretty big names behind it.
    6. Inbound.org. This site is content based merely on inbound marketing related topics such as SEO, article marketing, content marketing, and social media marketing. This social tool works in conjunction with Twitter and you can actually use your Twitter account to create an account and sign in.
    7. Medium. Medium is a new collaborative writing platform founded by some of the same folks who originally created Twitter. Like many of the new social media networks out there, it is a unique new way of presenting your ideas to the mass media.
    8. Nextdoor. This social media network tool is limited to those who live in your neighborhood, which is not necessarily a bad thing if you are into SEO and advertising your product or service on the local level. Getting to know your closest neighbors is a great idea from a business perspective.
    9. Pheed. This free mobile social micro-blogging platform, popular with teens, was launched in 2012 and allows users to share a wide variety of information including images, videos, texts, audio, and more. It can aggregate all your social media posts in one location. Most users tend to like either the slick and easy-to-use interface or the ability to promote and sell content. It also has the reputation of being popular with teens.
    10. Sgrouples. It’s main strengths lie in its ability to create social groups with a strong commitment to privacy. In fact, their commitment to privacy is a big part of their online brand. You can use the platform’s group feature to connect with clients, colleagues, or prospects as well as friends and family. This social tool includes personal cloud storage for each user as well as the ability to aggregate content from other social media sites like Facebook.
    11. SlideShare. Having been founded in 2006, SlideShare’s not exactly new, but was designed to create presentations to be  embedded in blogs and making their way onto other social media platforms. Maybe because SlideShare partners with most social media platforms is the reason this tool is large, with over 51+ million viewers a month and counting. It is widely used by everyone from the White House to NASA.
    12. Thumb. This mobile social site was designed for artists, photographers, and musicians alike. The goal of Thumb is to allow people to ask questions and get quick answers. When you log in you are immediately given the opportunity to ask for an opinion or give an opinion in various categories. Art, Design & Photography is a category. You can also participate by voting (thumbs up, thumbs down, or neutral).
    13. Vine. This new mobile social tool from the owners of Twitter allows you to create and share short videos which are  limited to under seven seconds. Once a video is created, it can be shared and then posted on Vine, Twitter, or Facebook. This social tool was recently updated and is not only gaining in popularity, is still free.

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If I missed any new social media marketing tools or new social networking sites then feel free to mention it here in the comments section.

 

Moose Falls on Face – The Power of Social Media

November 7, 2013 , , cape breton web design,local marketing,Social Marketing,social media 1 Comment

Moose Falls on Face in Cape Breton – Goes Viral!

This is an example of the power of social media and sharing your message, product or services on the web. This is what we can do for you! Start off with something funny or worthy of sharing by friends and family. Then get it into the right channels like Facebook, Twitter, Pinterest, Instagram, and yes right on your website, assuming you have one.

Post by Halifax Web Design.
This is where we come in. Cape Breton Web Design can create your website as well as all your social media accounts and interlink them as to create a linkwheel effect. This is great for SEO and getting found in search engines as well as making your product or website go viral!

Contact Tom at support@webdesigncapebreton.com with any web design or social media questions.

© Copyright Tom Mills – Moose video can be shared but not downloaded or edited in any way.

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So How Big Is The Web?

November 6, 2013 , , , , , , cape breton web design,SEO,Social Marketing,Web Design Comments Off on So How Big Is The Web?

Well…there are more than 150 billion searchable indexed web pages on the Internet!

That’s right! Check out some of the new infographic stats from Bloxx that shares more on just how big the Web has become.

Some of our favorite highlights include: 

– If you downloaded every bit of Web content from your computer, it would take 11 trillion years.

– If you packed 450 2-terabyte storage drives into a single 8’ x 10’ room, you’d need 1,000 drive-packed rooms to equal the estimated “Exabyte” of data on the Web

– The amount of data traveling over the Internet in just three minutes is the digital equivalent of every motion picture ever made in the last 120 years.

“Our ‘Big Web’ infographic shows the dramatic size, and threat, of accessing the more than 700* million Web sites offering some trillion terabytes of data,” said Charles Sweeney, CEO of Bloxx, a Web content filtering and email security company. “Next generation real-time Web content filters that analyze and categorize the content of web pages at the point-of-request, are the only way to stay ahead of the avalanche of new, and often malicious, sites created every day.”

*reference material from Website Magazine

 

Recent stats from Worldwidewebsize.com show the following information:

The Indexed Web contains at least 2.96 billion pages (Wednesday, 06 November, 2013).
The Dutch Indexed Web contains at least 214.08 million pages (Wednesday, 06 November, 2013)

How is the size of the World Wide Web (The Internet) estimated?

The estimated minimal size of the indexed World Wide Web is based on the estimations of the numbers of pages indexed by Google, Bing, Yahoo Search. From the sum of these estimations, an estimated overlap between these search engines is subtracted. The overlap is an overestimation; hence, the total estimated size of the indexed World Wide Web is an underestimation.

Since the overlap is subtracted in sequence, starting from one of the four search engines, several orderings (and total estimations) are possible. We present two total estimates, one starting with Bing (BG) and one starting with Google (GB). The figure reported at the top of the page refers to the GB estimation.

So just how fast is the internet growing then?

There are a few governing bodies and there is no real central control system for the Internet. No one really knows with 100% certainty exactly how many websites exist or just how many new websites are set up each day.

However, a few organizations do make it their business to keep an eye on the domain names that make up the Internet as the web continues to grow. Although their data isn’t infallible, it does give us a pretty good idea of the size and growth of the web.

This trend is true worldwide especially in Canada where there are now many more local brands and companies starting up each day. If you are looking to get a website built by a professional in Canada look no further than Cape Breton Web Design. We’d be happy to help with your Cape Breton Website needs.

Getting Exposure for Your Website

October 23, 2013 , , , , , cape breton web design,local SEO,Social Marketing,social media,Sydney Nova Scotia Web Design,web design cape breton,web design nova scotia Comments Off on Getting Exposure for Your Website

After you’ve got your website designed and online the next step is to get it in front of as many people as possible, especially if you are a business.  This can actually be the most difficult part of the web development process, so we’ll cover a few details here along with some tips and suggestions for getting your website noticed in Nova Scotia.

Create a Unique Design:

web design tips and tricksIf you have a new website that looks great and you want to get a lot of traffic and links, then there are countless web design gallery sites out there such as CSS Mania, Best Web Gallery, SiteInspire, CssDsgn that exist for the purpose of showcasing great web design companies. You can submit your site for consideration and if it gets approved you can get instant exposure and links. The website traffic that you get directly from these galleries will mostly be other designers who are browsing the galleries for inspiration.

Despite the fact that these visitors might not fall into your target audience this can still be a helpful thing because of the networking factor. It can be a way to get valuable backlinks to your site that will eventually help with SEO (search engine optimization). Also, many of the websites that get showcased in these galleries will also be showcased on various other web design blogs as a result, leading to even more backlinks and website traffic.

In order to get backlinks and website traffic from web gallery sites and web design blogs you’ll need to create a well design website high in quality that stands out from the competition. Take your time and don’t rush thru with the web design part. Then, when it comes to submitting your website it can be a little time consuming so get a professional social media company to do the work for you at minimal costs. If you don’t mind spending a few advertising dollars to save time, you can pay for a service SocialFanExpert.com to do the job of Social Media Marketing as well as SEO services for you.

Include a Blog To Get More Traffic:

One of the best ways to get website traffic to your website is to include a blog. If you’re using say WordPress as your main CMS, the blogging and posting functionality will already be included and is very simple to use. Website Blogs are great for building traffic from search engines and also connecting with the various social networking sites out there like Facebook, Pinterest, Twitter, LinkedIn, and Instagram.

Need Help With Social Media Marketing?

order social media servicesSocial media and social networking are a great source of traffic for your website or your blog. The first step is to get us help you build social profiles and get them linked to your website.

After this you can just watch your traffic double right off the bat! Most social network sites will allow you to link social account right to your website and then use connect code to view fan profiles, posts, likes, etc, so take advantage of this amazing opportunity.

Whether you have social profiles or not, you may just need help with the promotion part. That’s where we come in. We are a Social Media Marketing company located in Canada and can help you get more traffic by connecting you website with the world. Contact us today – http://socialfanexpert.com

 

Better Social Media in Canada

October 10, 2013 , , , , halifax seo,local SEO,SEO,Social Marketing,social media Comments Off on Better Social Media in Canada
social mediaSocial media in Canada is all about sharing online and interacting with your peers either for social reasons, to promote a product or service, or just to connect and up your company value within a region or market.  As a business owner, band, or non-profit organization, implementing social media in Canada is important as you get to share your brand with possibly millions of other users on the web.
From Facebook to Twitter, from Pinterest to Instagram, we are all sharing something. This is the now generation on the net and people are taking full advantage! Make sure you get your local Cape Breton Web Design company to show you social media and SEO options to improve your brand loyalty and get more fans, views, and likes on the web.
What steps can we take to get more fans, likes, viewers?
Contests – Contests are a great way to get new followers or likes. Think outside the box on this one. There are already many many contest sites that you can sign up for that connect directly as an app with Facebook.  We don’t want to promote any individual ones on this post, but simply Google something like “free contest apps” or “social media contests” or even “facebook contests”. You are sure to come up with one or two good free social media contests that are sure to get you about 40% more clicks, likes and new real facebook fans.
Current Events -Use current events to spark a discussion on any topic. This actually never fails. You will find out that people are already talking about it and want to talk about it some more.Get your own take on the event or discussion and post it on Twitter or Facebook, share pictures on Instagram, and keep at it. Soon you will be a trusted social media expert and more and more people will come to your site and start “liking” it.
There are lots of other ways of to engage users through social media. Don’t be afraid to experiment as there are countless possibilities to garnish new fans who will eventually be connected with your message or product. This is priceless and most times, free! Have some fun with social media, get connecting or ask an social media expert today where to get started.

Web Design Cape Breton – Good link building techniques

August 28, 2013 , , , , , , , , , cape breton web design,local SEO,SEO,Social Marketing,web design cape breton Comments Off on Web Design Cape Breton – Good link building techniques

Once the main practice of search engine optimization, poor link building continues to come under attack by Google – and for good reason. Over the years, many SEO experts have used misleading, black hat techniques to acquire links and move up in rank. It wasn’t uncommon that white hat SEO practitioners would have to compete at much higher levels to combat bad link building practices. Not so any more with the updates over the past two years.

How can companies adjust with the “new” set of .EDU link building rules? Here are 10 ways you can begin to link build differently.

social media expert

Build your link profile from big to small

Link building used to be quantity over quality. With quantity, websites achieved a lot of links from very niche sites. These sites can only send traffic on occasion and very little traffic at that. The better method now is to go after broader websites, which have more traffic. Casting a wider net will help you land more traffic and drive search ranking.

professional link building techniques

Content, content, content

The creation of quality, relevant content is the cornerstone of any link building program in Canada or abroad. Content can be created both on your website or as a separate piece that lives off your website. The more people like the content, the more they will read it and share it – musts to drive links and traffic. Content does not have to be text, although in some cases text is preferred. Content can be photographs, video, infographics, ebooks – the list goes on.

Create authority

With the information that passes on the Internet, it is hard to decipher what is the best information. Companies need to lead in the ‘expert’ arena. By providing a consistent voice on topics appropriate to your company – via content, social media, PR – it will help distinguish the content you produce and help the chances of your content being shared.

Provide opportunities to share content

If a company is producing the quality, relevant content mentioned above, it is highly valuable. Thus, companies need to make sure, on their website, it is easily sharable. Placing social media, social news, RSS and email sign-ups for your content makes it very easy for those reading the content to share it. It is extremely easy to implement and should not be overlooked for your website.

Distribute content

“If you build it, they will come” does not apply to link building or a website. A brand or company must tell as many people as they can about their website. One of the ways to do that is through distribution of content. It is not enough to create it and allow others to share it; companies must evangelize their content to their advocates and new customers. Content can be shared via email, social media (Facebook, Twitter, Youtube, Pinterest, Instagram), social news sites like Digg, Reddit, and StumbleUpon, industry sites, and blogs. Types of content, where it is distributed and frequency should be tested to determine which means of content distribution work best.

Get others to talk about you

Why do the hard work when others will do it for you? Promoting a product or service to distributors, such as bloggers, will help increase the visibility of a company’s offerings. And, while promoting the product or service, companies an request bloggers link to their website for link building.

Google+

Google+ can provide a very necessary means to build links. Using Google+ to establish authority on a website or content via the “rel=author” tag helps content to appear higher in search results. Distributing content via Google+ is a great way to indicate a company is associated with a particular topic and help drive traffic back to the site. Using all of the tools Google and Google+ have to offer – Google Places, ratings and reviews, and so forth – can help improve the ability for users to link out to a company’s website. It is not a coincidence Google search results favor Google+ pages and attributes.

PR

PR can go a long way in driving back links to a company website, in particular high page rank websites. The ability of PR specialist in generating news and connecting with journalist makes them extremely valuable asset to a company’s link building campaign. Traditional journalist writing articles on the Web have a large established audience. A link within an article written by a journalist is truly the holy grail of link building.

Online press releases are still a way to drive back links. However, the press release must be newsworthy. This does not mean only a company’s biggest announcements will work online. However, general information is not press worthy. Topical information surrounding a company can best be used in articles, ebooks, whitepapers and the like. Thriving companies have news occurring all the time. They should harness the power of news to build links and traffic.

Media

Media placements are a great way to drive links to a website. Media, via banner ads, have been used to drive traffic and links to a website. Now, paid search and social media advertising could be used to create links to a website. Also, media does not have to promote a website. It can promote other pieces of content and help drive links in that manner. For example, paid search can be used to promote a company video on YouTube or an ebook for download. This method may be short lived.

However, the goal to build awareness and help jump start some of the above activities is not.

YouTube

If a company has video assets, they should make use of YouTube link building. An optimized YouTube channel and video description should contain links back the company’s website. YouTube is the second largest search engine behind Google. Therefore, placing links on videos within the space absolutely help in driving links. There are other video placement sites that should be considered as well. Since YouTube has a large potential to drive links, it is imperative to effectively optimize the assets within the channel.

Link building is not dead. We just need to switch the focus from building links to our websites to driving traffic to our websites. This switch in an activity will change a companies thinking and actions but ultimately result in the same thing – more links, more traffic and the movement of strategic keywords up in the SERP.

Check out Cape Breton Web Design on facebook: http://socialfansexpert.com