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Local SEO Marketing Tips

local marketing,SEO,Web Design Comments Off on Local SEO Marketing Tips

1. Figure Out Your Target Audience
Until you know who you are targeting there is not much point in doing SEO. What words are your potential customers searching with when you want to be found? What are different modes are they in when they are searching? Are they ready to buy? Are they just doing research? Are they big spenders or are they cheapskates?

In general pick terms that match up with your service, that you think will convert well (conversion is a another five minute discussion altogether btw) and that have good search volume. To get an idea of search volume use Google’s Adwords Keyword Tool which can be found here:
https://adwords.google.com/select/KeywordToolExternal

Once you come up with your target keyword list…

2. Update Your Page Titles
The page title or “title tag” is perhaps the most important element of Cape Breton SEO. These are the words that appear at the top of your web browser when you are on a page. They are also the words that show up in the blue links in Google.

Put the search terms you are targeting in your page titles. In general keep the titles as brief as possible while at the same time making them appealing to searchers. No easy trick. Put the most important keywords at the beginning of the title. Don’t worry about getting this perfect the first time as these are very easy to change and Google usually reacts to these changes quickly. And if your website developer tells you these are really hard or expensive to change, get a new website developer.

3. Make Each Page Title Unique
It is also important that all of the pages on your site have unique page titles. A quick way to see if you have more than one page with the same title is to do the following search in Google:

site:yoursite.com intitle”the words in the title

The results of this search will show all of the pages in Google that have these words in the title. Once you identify these problem pages you can update the titles to make them unique.

And make sure you add your city name to the titles as a lot of people search for your service in your city.

It also couldn’t hurt if you added some text to the actual page that uses the keywords you are targeting as well, in both the body of the text and the
h1 tag, which is typically the headline of the page. If you don’t have a page that targets the keywords you are using, add a new page that does.

You also should check the meta descriptions tags of each page to make sure those are unique as well.

4. Add a Few Internal Links

The number of links a page gets from its own site and which pages link to it matters. The home page is the most important on the site and so the pages that are linked to from the home page are also important. Figure out which pages you want to rank the most (and don’t say all of them) and add links from other pages to these pages. Make sure you use relevant keywords in the text of those links. For example if you want to rank the page for “pizza” use the word “pizza” in the text of the links that go to that page. Try not to use the exact same phrases in each link to make it look more “natural”. For example in some of the links use “best pizza” or “man that’s a helluva a pizza”.

5. Add Your Address to Every Page
Ideally every page should have your address and phone number. This is helpful for users but it also reinforces your location to the search engines. If your business has multiple locations then you may want to create a separate page for each location or at least a single page that lists all locations. Make sure you link to these pages from as many pages as possible on the site. It would probably be a good idea to list as many location names as possible on the home page too.

6. Claim Your Profile on Merchant Circle, Google Local Business Center, Yahoo Local, etc.
There are a huge number of yellow pages-like sites that allow you to update your business information for free. These sites get a lot of traffic and tend to rank well. At the least you should go to each one, claim your profile and make sure they are linking to your site.

7. Make a Video
Create a Video testimonial for your website. And I am not talking about a multimillion dollar production. Ask your kid to point the camera at you and start talking. Explain your service and try to be charming. Mention your website a lot. Then upload it to YouTube and every other free video site and title the video with your top keywords (e.g. “Best Pizza in Pleasanton”). Make sure your website is linked to from your profile. Then link to these video pages from your site with the keywords in the link text. You will be amazed at how easy it is for these pages to rank for your search terms.

8. Add a Blog To Your Site
A blog is just a simple way to add pages to your website. A good, or even bad, web developer should be able to set up a simple blog for you in a few minutes. If you don’t want it super customized it shouldn’t cost that much. Once it’s up start writing. I am not talking novels or even journalism. I am talking keywords. If you want to rank for “Pizza in Cape Breton” write a blog post called “Pizza in Cape Breton: What’s Cooking Tonight At Joe’s Pizza”. Go to http://blogsearch.google.com/ping and add your blog’s URL to Google’s blog search engine. Now every time you write something on the blog it will instantly be added to Google, and each of those posts has a chance of ranking for the term you are targeting.

9. Make Sure You Don’t Have Any Technical Issues
There are a number of technical issues that could be preventing your site from ranking. An easy way to identify them is to sign up your site to Google Webmaster Tools at www.google.com/webmasters/start. By copying a short line of code to your site you can get an idea of some of the common problems that Google is having with it. Google provides you with some detail about the problem. There is not much you yourself can likely do about these problems, but you can at least show them to your website developer or a SEO guy and ask him/her to figure it out.

10. Get Backlinks
Now none of this stuff will work very well if you don’t have any authority backlinks to your site. The big search engines look at links from other sites as a sign of quality and trust. So you should spend the remainder of your five minutes thinking about what other sites you think you can get links from. Here are some of the obvious ones:
– Chambers of commerce/local business groups
– Local business directories/Local newspaper site
– Friends who have sites (including your kid’s blog)
– Partners/Vendors

Get a Professional Backlinks Company to run a backlinks campaign to rank your site even higher on Google and other search engines.

There are hundreds of other ways to get links like writing articles for other sites, sending out press releases, adding your business info to social media sites, making a fool of yourself in public, etc.

It’s important to understand that SEO is not a one-time thing just like running a TV ad campaign is not a one-time thing. It’s a marketing tactic like any other. And as more people use the Web to find local services, SEO could become one of the more important components of your marketing plan. So get familiar with it today so you can master it tomorrow.

Half the battle of marketing is just getting your potential customers attention right?

If you have any more questions about SEO please drop me a line at order @ webdesigncapebreton.com

 

What Are The Top 10 Local Search Ranking Factors for 2012?

  1. Physical Address in City of Search on Place Page
  2. Proper Category Associations on Place Page
  3. Proximity of Address to Centroid on Place Page
  4. Domain Authority of Website
  5. Quantity of Structured Citations (IYPs, Data Aggregators)
  6. City, State in Places Landing Page Title
  7. Quantity of Native Google Places Reviews
  8. Quality/Authority of Structured Citations
  9. Local Area Code on Place Page
  10. HTML NAP Matching Place Page NAP

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Link Building is the process of generating hypertext links both internally and externally for your website. Strategic link building works with your target market and uses the link connections to build traffic to your site. Since link building is not part of the webpage optimization process, they are considered an off-page technique.

Development of strong, relevant inbound links from related websites is absolutely crucial to developing traffic via SEO – organic traffic.

In the current search engine algorithm standard, link building is a strong technique to build search engine page rank results. Building link connections is essential to improve visibility, increase inbound traffic, which all combines to impact conversion rates.

Constant changes in the technology, search engine standards need to be balanced with your company’s needs and your target market. Keen research is required to optimize your link building campaign and to fully integrate it into your overall marketing program.

Types of inbound links

The type of link used depends on a variety of factors, and strong link building campaigns have diversity in the type of links used.

The different types of links are, but not limited to:

  • Reciprocal linking – mutual linking between two sites
  • One-way link building – the use of blogs, articles and forums to generate connections or links in one direction
  • Viral / Link bait links
  • Content driven links
  • Citations and local business listing links
  • Paid directories
  • Toplists and resources

It is very important to combine the link building with the overall strategy for your Internet Marketing, and some would say with all marketing initiatives. Link building can be a good place to add in new opportunities, reach out to new communities and expand the reach of your existing campaign.

Diversity in the links, clear connections to target markets and consistency in the branded message and strategic Internet Marketing goals and objectives are essential in creating an effective, successful link building campaign. There are complexities built into the connection process, and when you consider the search engine page rank results as part of the complexities; it is easy to see why professional management is needed to make the link building process successful.

Benefits of Link Building

Since there are many ways to make the connections happen, link building can be a good way to add additional visitors to a site. Connections allow your site to widen its appeal and increase traffic. Building new relationships and collaborations are potential benefits from a good link building.

Contact Local SEO Traffic today about generating a strong, effective link building campaign as part of a comprehensive Internet Marketing program.