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The Best Way to Build Google + Authority

Google +,local SEO,SEO,Sydney Nova Scotia Web Design,web design cape breton Comments Off on The Best Way to Build Google + Authority

Google has been incorporating its Google + social network into a variety of its products, including its search engine and various other Google App products. So with Google+ authority, you can really build brand authority on Google+ even as a startup company?

Matt Cutts (who is in charge of Google’s webspam team) has announced in a recently released video that the company is looking to give special ranking boosts to sites that are authorities in a specific industry, community or space. Although Cutts doesn’t define how authority will be determined, one could speculate that the company’s social network, Google+, could be an influencer.

Here are a few Web Design Cape Breton SEO tips to boost your website presence and to even get you to the coveted Google Page #1 position. A good SEO campaign can easily land you on Page #1 of Google within a few short weeks.

 

1. Grow Your Circles

A brand with 20 followers on Google+ doesn’t come off as very authoritative in its niche. That said, building a fan base on this social network can be challenging, especially for companies whose fan base spends the bulk of its time on other social networks, like Facebook, Twitter and Pinterest. However, there are ways that brands can increase their popularity on Google+.

Start by growing the people within your circles, which is a tactic that is frequently used on Twitter. By doing this, your brand’s name and Google+ profile is being put in front of new people, which influences them to return the favor. And the more people a brand adds to its circles, the more likely it is to receive higher follow back numbers (keep in mind that not everyone will follow you back). While you can add anyone to your circles, this strategy is most effective when targeting relevant people. To do this, brands should search for influencers within their industry, as well as for contacts that they already have on other platforms, such as Facebook, Twitter, LinkedIn and even email lists.

Furthermore, if you already have an active audience on a social network like Facebook or Twitter, make sure to promote your Google+ profile with your audience on these platforms. You can even tease exclusive Google+ content in order to persuade your audience members to make a profile and follow your brand on Google+.

2. Post Fabulous Content

Content is, and will always be, king. In fact, nothing says that you are an authority on a topic more than content that receives high engagement metrics, like shares, comments and +1’s. And regardless of your follower numbers, the only way to obtain high engagement rates is with content that captures attention and makes audiences feel like they need to share the information with their circles. There is absolutely no way around it – in order to receive high engagement numbers, brands must create and post content that resonates with their audience, is relevant and is in high-demand.

3. Leverage Communities and Hangouts

To be an authority within your niche, your presence on Google+ most go beyond posting regular status updates. Luckily, Google’s social network offers a variety of avenues for brands to foster relationships with their audience, including Google+ Communities and Hangouts.

Communities, for instance, allow users to create social groups based on specific topics or interests. And when a brand fosters an active community, it not only helps them build better relationships with their audience and acquire more brand advocates, but also helps them obtain more interactions and therefore gain authority within their niche. In addition, brands can use Google Hangouts as another unique way to build relationships and increase engagement rates, which, ultimately, helps a brand gain authority.

4. Interact with Your Audience

We have already established that shares, comments and +1’s help a brand gain authority, so what better way to encourage this type of behavior than by interacting with your own audience? Just as adding people to your circles can influence them to return the favor, so can interacting with people. That said, you shouldn’t just start interacting with everybody and every status update. Rather, choose your interactions wisely so that you do not come off as unprofessional (and un-authoritative). For example, if someone comments on one of your posts, consider responding back. This will help build brand loyalty by showing the audience member that you pay attention and care about what they say – making them more likely to interact with your brand in the future. Likewise, if someone posts interesting content that is relevant to your industry, an action as simple as a +1 or share could influence them to return the favor in the not-too-distant future.

5. Network with Other Brands

Take your interaction strategy up a notch by networking with other brands and industry professionals. While the aforementioned audience interaction tips can be applied here as well, you can also partner with other brands and professionals to share contributed (guest) content with your audience. By doing this, your business is not only providing its readers with relevant content from respected industry professionals, but it also helps to increase your business’s visibility. This is because the contributor is likely to share the content with their network as well, which puts your brand in front of a whole new audience and gives you the opportunity to increase your followers and engagement rates.

6. Use the Google+ Page Badge

Just as you display social sharing buttons for Facebook and Twitter on your site, it is also important to feature the Google +1 button. This button encourages site visitors to publicly recommend your content and share it with their Google+ circles. And the more +1’s you obtain, the more authority you gain, as it shows Google that you are a trusted source of information.

7. Take Advantage of Authorship

If your brand is publishing content, make sure to link that content to the authors’ Google+ profiles with Authorship. This not only gives recognition to your hard-working employees, but it also shows Google that there is an identity connected with the content, which gives the content and your brand, better credibility.

 

Credits:

*Story first published: Allison Howen – http://www.websitemagazine.com

Get Real Backlinks

EDU Backlinks Boost,local marketing,quality backlinks,SEO,Web Design Comments Off on Get Real Backlinks

We provide guaranteed and real verified backlinks to your website. Our backlinks are proven to gain more exposure and traffic to your website easy and fast!!!

Link Building is the process of generating hypertext links both internally and externally for your website. Strategic link building works with your target market and uses the link connections to build traffic to your site. Since link building is not part of the webpage optimization process, they are considered an off-page technique.

Development of strong, relevant inbound links from related websites is absolutely crucial to developing traffic via SEO – organic traffic.

In the current search engine algorithm standard, link building is a strong technique to build search engine page rank results. Building link connections is essential to improve visibility, increase inbound traffic, which all combines to impact conversion rates.

Constant changes in the technology, search engine standards need to be balanced with your company’s needs and your target market. Keen research is required to optimize your link building campaign and to fully integrate it into your overall marketing program.

Types of inbound links

The type of link used depends on a variety of factors, and strong link building campaigns have diversity in the type of links used.

The different types of links are, but not limited to:

  • Reciprocal linking – mutual linking between two sites
  • One-way link building – the use of blogs, articles and forums to generate connections or links in one direction
  • Viral / Link bait links
  • Content driven links
  • Citations and local business listing links
  • Paid directories
  • Toplists and resources

It is very important to combine the link building with the overall strategy for your Internet Marketing, and some would say with all marketing initiatives. Link building can be a good place to add in new opportunities, reach out to new communities and expand the reach of your existing campaign.

Diversity in the links, clear connections to target markets and consistency in the branded message and strategic Internet Marketing goals and objectives are essential in creating an effective, successful link building campaign. There are complexities built into the connection process, and when you consider the search engine page rank results as part of the complexities; it is easy to see why professional management is needed to make the link building process successful.

Benefits of Link Building

Since there are many ways to make the connections happen, link building can be a good way to add additional visitors to a site. Connections allow your site to widen its appeal and increase traffic. Building new relationships and collaborations are potential benefits from a good link building.

Contact Local SEO Traffic today about generating a strong, effective link building campaign as part of a comprehensive Internet Marketing program.