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So How Big Is The Web?

cape breton web design,SEO,Social Marketing,Web Design Comments Off on So How Big Is The Web?

Well…there are more than 150 billion searchable indexed web pages on the Internet!

That’s right! Check out some of the new infographic stats from Bloxx that shares more on just how big the Web has become.

Some of our favorite highlights include: 

– If you downloaded every bit of Web content from your computer, it would take 11 trillion years.

– If you packed 450 2-terabyte storage drives into a single 8’ x 10’ room, you’d need 1,000 drive-packed rooms to equal the estimated “Exabyte” of data on the Web

– The amount of data traveling over the Internet in just three minutes is the digital equivalent of every motion picture ever made in the last 120 years.

“Our ‘Big Web’ infographic shows the dramatic size, and threat, of accessing the more than 700* million Web sites offering some trillion terabytes of data,” said Charles Sweeney, CEO of Bloxx, a Web content filtering and email security company. “Next generation real-time Web content filters that analyze and categorize the content of web pages at the point-of-request, are the only way to stay ahead of the avalanche of new, and often malicious, sites created every day.”

*reference material from Website Magazine

 

Recent stats from Worldwidewebsize.com show the following information:

The Indexed Web contains at least 2.96 billion pages (Wednesday, 06 November, 2013).
The Dutch Indexed Web contains at least 214.08 million pages (Wednesday, 06 November, 2013)

How is the size of the World Wide Web (The Internet) estimated?

The estimated minimal size of the indexed World Wide Web is based on the estimations of the numbers of pages indexed by Google, Bing, Yahoo Search. From the sum of these estimations, an estimated overlap between these search engines is subtracted. The overlap is an overestimation; hence, the total estimated size of the indexed World Wide Web is an underestimation.

Since the overlap is subtracted in sequence, starting from one of the four search engines, several orderings (and total estimations) are possible. We present two total estimates, one starting with Bing (BG) and one starting with Google (GB). The figure reported at the top of the page refers to the GB estimation.

So just how fast is the internet growing then?

There are a few governing bodies and there is no real central control system for the Internet. No one really knows with 100% certainty exactly how many websites exist or just how many new websites are set up each day.

However, a few organizations do make it their business to keep an eye on the domain names that make up the Internet as the web continues to grow. Although their data isn’t infallible, it does give us a pretty good idea of the size and growth of the web.

This trend is true worldwide especially in Canada where there are now many more local brands and companies starting up each day. If you are looking to get a website built by a professional in Canada look no further than Cape Breton Web Design. We’d be happy to help with your Cape Breton Website needs.

Affordable Web Design in Cape Breton

cape breton web design,local marketing,local SEO,Social Marketing,web design cape breton,web design nova scotia Comments Off on Affordable Web Design in Cape Breton

Web Design Cape Breton is a Full Service Web Design Company that has been helping local Cape Breton businesses and Individuals succeed online for over a decade now. Whether you need custom web design, SEO web design, or a a professional WordPress website design, I am here to help you get started.

A great looking website is really nothing if no one can find it. We can help you get found on the web locally but carefully choosing the right keywords for your business in the local Cape Breton area. That way when someone searches for your keywords, your website will be found ahead of the competition on Google and other major search engines.

Once the website has been completed, we will begin to add your Social Media Connections like Facebook, Twitter, and Youtube if you’d like, and begin to slowly unveil the new website to the world with a carefully crafted local SEO Services Campaign.

If you are looking for a freelance web designer or simply an affordable web design company in Cape Breton, you will find that we are one of the top web design companies in Nova Scotia.

Get a free web design quote from the website design experts and we will guarantee results usually within 7-10 days after our first meeting. I would go out on a limb and say Cape Breton Website Design is one of the best web design companies in Canada, at least that’s what our clients have told us from time to time. Customer Service is our number one concern after the sale this is why we have repeat customers and some that have stayed with us in Cape Breton for years such as the CBRM, Cape Breton District Health Authority, and many other local businesses in Cape Breton.

We offer professional web development services in Cape Breton but service many other areas of Nova Scotia, The Maritimes, and Canada for that matter. Contact us today for website design services, SEO Services, Social Media Marketing Services, Web Hosting Services, or Domain Name Registration Services.

We need to grow our local Cape Breton economy and tourism is a big part of that growth. Let’s think Cape Breton first and keep the business here!

 

The Best Way to Build Google + Authority

Google +,local SEO,SEO,Sydney Nova Scotia Web Design,web design cape breton Comments Off on The Best Way to Build Google + Authority

Google has been incorporating its Google + social network into a variety of its products, including its search engine and various other Google App products. So with Google+ authority, you can really build brand authority on Google+ even as a startup company?

Matt Cutts (who is in charge of Google’s webspam team) has announced in a recently released video that the company is looking to give special ranking boosts to sites that are authorities in a specific industry, community or space. Although Cutts doesn’t define how authority will be determined, one could speculate that the company’s social network, Google+, could be an influencer.

Here are a few Web Design Cape Breton SEO tips to boost your website presence and to even get you to the coveted Google Page #1 position. A good SEO campaign can easily land you on Page #1 of Google within a few short weeks.

 

1. Grow Your Circles

A brand with 20 followers on Google+ doesn’t come off as very authoritative in its niche. That said, building a fan base on this social network can be challenging, especially for companies whose fan base spends the bulk of its time on other social networks, like Facebook, Twitter and Pinterest. However, there are ways that brands can increase their popularity on Google+.

Start by growing the people within your circles, which is a tactic that is frequently used on Twitter. By doing this, your brand’s name and Google+ profile is being put in front of new people, which influences them to return the favor. And the more people a brand adds to its circles, the more likely it is to receive higher follow back numbers (keep in mind that not everyone will follow you back). While you can add anyone to your circles, this strategy is most effective when targeting relevant people. To do this, brands should search for influencers within their industry, as well as for contacts that they already have on other platforms, such as Facebook, Twitter, LinkedIn and even email lists.

Furthermore, if you already have an active audience on a social network like Facebook or Twitter, make sure to promote your Google+ profile with your audience on these platforms. You can even tease exclusive Google+ content in order to persuade your audience members to make a profile and follow your brand on Google+.

2. Post Fabulous Content

Content is, and will always be, king. In fact, nothing says that you are an authority on a topic more than content that receives high engagement metrics, like shares, comments and +1’s. And regardless of your follower numbers, the only way to obtain high engagement rates is with content that captures attention and makes audiences feel like they need to share the information with their circles. There is absolutely no way around it – in order to receive high engagement numbers, brands must create and post content that resonates with their audience, is relevant and is in high-demand.

3. Leverage Communities and Hangouts

To be an authority within your niche, your presence on Google+ most go beyond posting regular status updates. Luckily, Google’s social network offers a variety of avenues for brands to foster relationships with their audience, including Google+ Communities and Hangouts.

Communities, for instance, allow users to create social groups based on specific topics or interests. And when a brand fosters an active community, it not only helps them build better relationships with their audience and acquire more brand advocates, but also helps them obtain more interactions and therefore gain authority within their niche. In addition, brands can use Google Hangouts as another unique way to build relationships and increase engagement rates, which, ultimately, helps a brand gain authority.

4. Interact with Your Audience

We have already established that shares, comments and +1’s help a brand gain authority, so what better way to encourage this type of behavior than by interacting with your own audience? Just as adding people to your circles can influence them to return the favor, so can interacting with people. That said, you shouldn’t just start interacting with everybody and every status update. Rather, choose your interactions wisely so that you do not come off as unprofessional (and un-authoritative). For example, if someone comments on one of your posts, consider responding back. This will help build brand loyalty by showing the audience member that you pay attention and care about what they say – making them more likely to interact with your brand in the future. Likewise, if someone posts interesting content that is relevant to your industry, an action as simple as a +1 or share could influence them to return the favor in the not-too-distant future.

5. Network with Other Brands

Take your interaction strategy up a notch by networking with other brands and industry professionals. While the aforementioned audience interaction tips can be applied here as well, you can also partner with other brands and professionals to share contributed (guest) content with your audience. By doing this, your business is not only providing its readers with relevant content from respected industry professionals, but it also helps to increase your business’s visibility. This is because the contributor is likely to share the content with their network as well, which puts your brand in front of a whole new audience and gives you the opportunity to increase your followers and engagement rates.

6. Use the Google+ Page Badge

Just as you display social sharing buttons for Facebook and Twitter on your site, it is also important to feature the Google +1 button. This button encourages site visitors to publicly recommend your content and share it with their Google+ circles. And the more +1’s you obtain, the more authority you gain, as it shows Google that you are a trusted source of information.

7. Take Advantage of Authorship

If your brand is publishing content, make sure to link that content to the authors’ Google+ profiles with Authorship. This not only gives recognition to your hard-working employees, but it also shows Google that there is an identity connected with the content, which gives the content and your brand, better credibility.

 

Credits:

*Story first published: Allison Howen – http://www.websitemagazine.com

Reputation Management – Important for SEO

local marketing,SEO,Social Marketing,Web Design Comments Off on Reputation Management – Important for SEO

Reputation Management all about branding and managing your online presence whether is be your website, social marketing campaign, facebook page or even getting a simple Google Places Ad Placement. Many companies have a budget for SEO while others have a PR budget to build an online footprint and social presence to bring traffic, leads and sales to your company’s website.

What does SEO have to do with Public Relations(PR)?

First of all, SEO is not a Social Media buy. SEO is not generally considered a branding initiative although I think it often should be part of the overall PR campaign.

Like traditional PR, SEO earns popularity by ensuring your brand is visible on search engines thru natural “organic” searches. SEO cannot be b0ught and must be earned so it it falls under the PR heading. This is why many Social Media Reputation Management companies now list SEO under earned social media.

Reputation Management:

Big brands receive thousands of “branded” organic search referrals each month from search engines such as Google. When someone searches for the keyword “Cape Breton” they are introduced to a a list of popular previously searched sites, blogs, Youtube videos, and local links. The links listed closer to the top of the first page of Google, are obviously the most popular ones back on Google indexing criteria.

Organic Traffic, Leads and Sales

Keep track of your organic referrers by search engine including sales and leads. Do this for each month individually in your sheet – not an aggregate number. You need to show the trend. SEO is PR and it’s the face of your brand. It’s the best way to stay in front of a ready made audience and ahead of your competition. Don’t ignore it but play by the rules using white hat techniques and last but not least be aggressive and win!

Contact socialfansexpert@gmail.com for more information on branding, SEO, or Reputation Management. Focus on your business and let us take care of your website, facebook page, twitter account, Youtube testimonial videos, and website traffic.

SEO – Things to Avoid in Search Engine Optimization

local marketing,SEO,Web Design 4 Comments

SEO or search engine optimization is the action of optimizing a website to get its natural rankings in the major search engines like Google, Yahoo and Bing.  It is one of the most important ways of promoting a website online. SEO is so easy and misunderstood at the same time. The basic SEO strategies don’t require much funding and can provide your business some major benefits.

Search engines have some rules and guidelines that must be followed by an individuals and SEO companies.  SEO scams are becoming more popular now-a-days despite the fact that there are many ethical SEO firms and SEO experts.

In order to get the good position in the search engines, you need to follow the guidelines of the search engines and avoid unethical SEO tactics.  Some of the major practices that you need to avoid in SEO include the following.

  • Avoid bad neighborhood and don’t link to scam websites.
  • Avoid using the automatic linking software as your website can be banned permanently.
  • Don’t use the same titles, descriptions throughout your website.
  • Avoid keywords stuffing.  Some people use same keywords many times to increase the keywords density.  It can penalize your website from Google permanently.
  • Do not participate in the links exchanges and links farms programs.
  • Don’t use the tiny or invisible text.  Some people do it in order to get high rank showing more text to the search engines.
  • Don’t spread duplicate contents across several pages or several domains.
  • Avoid building your website entirely in Flash.
  • Don’t use irrelevant keywords in your web pages.
  • Avoid doorway pages.
  • Don’t check your ranking in Google and Yahoo every day.
  • Don’t use black hat SEO techniques.
  • Don’t hire incompetent SEO firms.
  • Don’t believe everything in SEO that you come to know through internet. You need to do research online learn as much as possible about SEO.
  • Don’t over optimize your website.
  • Don’t forget to make your website search engine friendly.

Local SEO Marketing Tips

local marketing,SEO,Web Design Comments Off on Local SEO Marketing Tips

1. Figure Out Your Target Audience
Until you know who you are targeting there is not much point in doing SEO. What words are your potential customers searching with when you want to be found? What are different modes are they in when they are searching? Are they ready to buy? Are they just doing research? Are they big spenders or are they cheapskates?

In general pick terms that match up with your service, that you think will convert well (conversion is a another five minute discussion altogether btw) and that have good search volume. To get an idea of search volume use Google’s Adwords Keyword Tool which can be found here:
https://adwords.google.com/select/KeywordToolExternal

Once you come up with your target keyword list…

2. Update Your Page Titles
The page title or “title tag” is perhaps the most important element of Cape Breton SEO. These are the words that appear at the top of your web browser when you are on a page. They are also the words that show up in the blue links in Google.

Put the search terms you are targeting in your page titles. In general keep the titles as brief as possible while at the same time making them appealing to searchers. No easy trick. Put the most important keywords at the beginning of the title. Don’t worry about getting this perfect the first time as these are very easy to change and Google usually reacts to these changes quickly. And if your website developer tells you these are really hard or expensive to change, get a new website developer.

3. Make Each Page Title Unique
It is also important that all of the pages on your site have unique page titles. A quick way to see if you have more than one page with the same title is to do the following search in Google:

site:yoursite.com intitle”the words in the title

The results of this search will show all of the pages in Google that have these words in the title. Once you identify these problem pages you can update the titles to make them unique.

And make sure you add your city name to the titles as a lot of people search for your service in your city.

It also couldn’t hurt if you added some text to the actual page that uses the keywords you are targeting as well, in both the body of the text and the
h1 tag, which is typically the headline of the page. If you don’t have a page that targets the keywords you are using, add a new page that does.

You also should check the meta descriptions tags of each page to make sure those are unique as well.

4. Add a Few Internal Links

The number of links a page gets from its own site and which pages link to it matters. The home page is the most important on the site and so the pages that are linked to from the home page are also important. Figure out which pages you want to rank the most (and don’t say all of them) and add links from other pages to these pages. Make sure you use relevant keywords in the text of those links. For example if you want to rank the page for “pizza” use the word “pizza” in the text of the links that go to that page. Try not to use the exact same phrases in each link to make it look more “natural”. For example in some of the links use “best pizza” or “man that’s a helluva a pizza”.

5. Add Your Address to Every Page
Ideally every page should have your address and phone number. This is helpful for users but it also reinforces your location to the search engines. If your business has multiple locations then you may want to create a separate page for each location or at least a single page that lists all locations. Make sure you link to these pages from as many pages as possible on the site. It would probably be a good idea to list as many location names as possible on the home page too.

6. Claim Your Profile on Merchant Circle, Google Local Business Center, Yahoo Local, etc.
There are a huge number of yellow pages-like sites that allow you to update your business information for free. These sites get a lot of traffic and tend to rank well. At the least you should go to each one, claim your profile and make sure they are linking to your site.

7. Make a Video
Create a Video testimonial for your website. And I am not talking about a multimillion dollar production. Ask your kid to point the camera at you and start talking. Explain your service and try to be charming. Mention your website a lot. Then upload it to YouTube and every other free video site and title the video with your top keywords (e.g. “Best Pizza in Pleasanton”). Make sure your website is linked to from your profile. Then link to these video pages from your site with the keywords in the link text. You will be amazed at how easy it is for these pages to rank for your search terms.

8. Add a Blog To Your Site
A blog is just a simple way to add pages to your website. A good, or even bad, web developer should be able to set up a simple blog for you in a few minutes. If you don’t want it super customized it shouldn’t cost that much. Once it’s up start writing. I am not talking novels or even journalism. I am talking keywords. If you want to rank for “Pizza in Cape Breton” write a blog post called “Pizza in Cape Breton: What’s Cooking Tonight At Joe’s Pizza”. Go to http://blogsearch.google.com/ping and add your blog’s URL to Google’s blog search engine. Now every time you write something on the blog it will instantly be added to Google, and each of those posts has a chance of ranking for the term you are targeting.

9. Make Sure You Don’t Have Any Technical Issues
There are a number of technical issues that could be preventing your site from ranking. An easy way to identify them is to sign up your site to Google Webmaster Tools at www.google.com/webmasters/start. By copying a short line of code to your site you can get an idea of some of the common problems that Google is having with it. Google provides you with some detail about the problem. There is not much you yourself can likely do about these problems, but you can at least show them to your website developer or a SEO guy and ask him/her to figure it out.

10. Get Backlinks
Now none of this stuff will work very well if you don’t have any authority backlinks to your site. The big search engines look at links from other sites as a sign of quality and trust. So you should spend the remainder of your five minutes thinking about what other sites you think you can get links from. Here are some of the obvious ones:
– Chambers of commerce/local business groups
– Local business directories/Local newspaper site
– Friends who have sites (including your kid’s blog)
– Partners/Vendors

Get a Professional Backlinks Company to run a backlinks campaign to rank your site even higher on Google and other search engines.

There are hundreds of other ways to get links like writing articles for other sites, sending out press releases, adding your business info to social media sites, making a fool of yourself in public, etc.

It’s important to understand that SEO is not a one-time thing just like running a TV ad campaign is not a one-time thing. It’s a marketing tactic like any other. And as more people use the Web to find local services, SEO could become one of the more important components of your marketing plan. So get familiar with it today so you can master it tomorrow.

Half the battle of marketing is just getting your potential customers attention right?

If you have any more questions about SEO please drop me a line at order @ webdesigncapebreton.com

 

What Are The Top 10 Local Search Ranking Factors for 2012?

  1. Physical Address in City of Search on Place Page
  2. Proper Category Associations on Place Page
  3. Proximity of Address to Centroid on Place Page
  4. Domain Authority of Website
  5. Quantity of Structured Citations (IYPs, Data Aggregators)
  6. City, State in Places Landing Page Title
  7. Quantity of Native Google Places Reviews
  8. Quality/Authority of Structured Citations
  9. Local Area Code on Place Page
  10. HTML NAP Matching Place Page NAP