Top 9 Most Effective Off-Page SEO Strategies

Off-page SEO, also known as offsite SEO, is a set of techniques that optimize your site for search engines from the outside in. It includes activities such as SEO link-building, social media marketing, and more.

As one of the best white label SEO firms in Cape Breton, we will be able to provide top rank for your small business or tourism site on Google! We will incorporate the most creative and top ranking SEO strategy to help your website rank higher in search results on Google, month after month!

Here are the top 9 most effective off page SEO strategies for businesses looking to gain top SERP rankings on Google:

Off-Page SEO – Guest Blogging

When it comes to off-page SEO strategies, guest blogging can help in multiple ways. Firstly, it can reach new viewers and boost brand searches.

Secondly, it can also yield unlinked brand mentions. Unlinked brand mentions are a major part of off-page SEO as it helps search engines establish the relevance and trustworthiness of your website.

Lastly, it can also help increase your domain authority. Another great off-page strategy is content syndication.

Off-Page SEO – Social Media

As its name suggests, social media is an off-page SEO strategy that involves marketing your content on social media platforms. Social media marketing helps to increase the reach of your content and generates backlinks from high-quality sites.

Social media also helps to build your reputation and brand awareness. This is important because it can help you compete with larger enterprise brands in search engine rankings and even unseat them from their top position on Google SERP rankings.

Off-Page SEO – Blog Commenting

Blog commenting is a great way to build up your backlinks and get your website exposed to new readers. It’s also an effective and cost-efficient way to promote your content.

The best part about this off-page SEO strategy is that it helps develop a relationship between bloggers, their blogs, and their audience. It also enables the valuable exchange of opinions and ideas about a particular article topic.

It’s important to use your full name when leaving a blog comment. This will help you avoid getting flagged as spam or blocked by moderators.

Submitting your Blog and Pages to Web Directories

When it comes to boosting your SEO rankings, off-page tactics play a crucial role. One such tactic is submitting articles to online article directories.

By submitting your website to web directories, you can earn quality backlinks and improve search engine visibility. However, you must ensure that the directory is relevant to your business.

Also, make sure that you submit to dofollow article directories for best results. You can track your progress using tools such as BrandMentions

Forum Posting

Forum posting is a great way to get backlinks and drive traffic to your website. However, it’s important to make sure that you’re only using high-quality forums.

Make sure that you’re using relevant keywords and that your content is engaging. This will help you rank higher in search engine results. It also helps to post in forums that are related to your industry. You can then drive traffic to your website by including a link in your signature.

Link Building

Links are the primary way that search engines and users navigate the internet. Getting reputable websites to link back to your content is one of the best ways to improve your website’s traffic and rankings.

These types of links are called do-follow backlinks and pass on authority from the linking site to your page, which can boost its ranking on Google SERP results. However, it’s important to note that this is only the case for high-quality content.

Always choose to work with an experienced SEO agency in Nova Scotia when link building, one that will create top level authority content. Working with a professional SEO company will not only raise your DR (domain rating) but increase your Google page rank and website traffic.

Press Releases

Off-page SEO is the other facet of search engine optimization, in contrast to on-page and technical SEO strategies that revolve around your website. It covers activities that help you establish your online presence, build credibility, and drive quality traffic.

Press releases are an excellent way to boost your brand’s image and your SEO. However, a recent study by Semrush found that using keyword-optimized anchor text in your press releases could cause your site to get penalized.

Reputation Management

One of the most underrated off-page SEO techniques is reputation management. It involves managing and responding to reviews and feedback on third-party platforms to help boost your website rankings, improve brand awareness, and grow your business.

You can also leverage question-and-answer websites like Stack Overflow, Quora, and Reddit to showcase your expertise on a topic and generate trust and relationships with potential customers. In essence, it’s the digital version of word-of-mouth marketing.


If you want your event listings, calendars, and events to appear in rich search engine results pages, it is important to have great overall website SEO. This will help you achieve better visibility and get more leads.

In addition to having great on-page SEO, you need an ironclad off-page SEO strategy to keep up with the competition. This includes utilizing a variety of content formats, such as blogs and videos, that align with your industry and audience.


Hire one of the most professional SEO Agencies in Cape Breton to rank your website in Top Search Engine Results Pages (SERP) within 3-6 months for your market and keywords.

We have provided SEO Services in Cape Breton for all kinds of small businesses and tourism operators like Corporate, Real Estate, Ecommerce, Music Industry, Car Sales, Retail Sales, Campgrounds, B&B’s, and Personal and Professional Blog Development.

Don’t forget that Cape Breton Web Design would love to partner with your business where we will be able to fully manage your website, provide monthly SEO Services, and social media marketing and management services.

Call to discuss your next web design project 1-888-736-2382 or email with the details