Reputation Management all about branding and managing your online presence whether is be your website, social marketing campaign, facebook page or even getting a simple Google Places Ad Placement. Many companies have a budget for SEO while others have a PR budget to build an online footprint and social presence to bring traffic, leads and sales to your company’s website.
What does SEO have to do with Public Relations(PR)?
First of all, SEO is not a Social Media buy. SEO is not generally considered a branding initiative although I think it often should be part of the overall PR campaign.
Like traditional PR, SEO earns popularity by ensuring your brand is visible on search engines thru natural “organic” searches. SEO cannot be b0ught and must be earned so it it falls under the PR heading. This is why many Social Media Reputation Management companies now list SEO under earned social media.
Big brands receive thousands of “branded” organic search referrals each month from search engines such as Google. When someone searches for the keyword “Cape Breton” they are introduced to a a list of popular previously searched sites, blogs, Youtube videos, and local links. The links listed closer to the top of the first page of Google, are obviously the most popular ones back on Google indexing criteria.
Organic Traffic, Leads and Sales
Keep track of your organic referrers by search engine including sales and leads. Do this for each month individually in your sheet – not an aggregate number. You need to show the trend. SEO is PR and it’s the face of your brand. It’s the best way to stay in front of a ready made audience and ahead of your competition. Don’t ignore it but play by the rules using white hat techniques and last but not least be aggressive and win!
Contact firstname.lastname@example.org for more information on branding, SEO, or Reputation Management. Focus on your business and let us take care of your website, facebook page, twitter account, Youtube testimonial videos, and website traffic.