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The Best Way to Build Google + Authority

Google +,local SEO,SEO,Sydney Nova Scotia Web Design,web design cape breton Comments Off on The Best Way to Build Google + Authority

Google has been incorporating its Google + social network into a variety of its products, including its search engine and various other Google App products. So with Google+ authority, you can really build brand authority on Google+ even as a startup company?

Matt Cutts (who is in charge of Google’s webspam team) has announced in a recently released video that the company is looking to give special ranking boosts to sites that are authorities in a specific industry, community or space. Although Cutts doesn’t define how authority will be determined, one could speculate that the company’s social network, Google+, could be an influencer.

Here are a few Web Design Cape Breton SEO tips to boost your website presence and to even get you to the coveted Google Page #1 position. A good SEO campaign can easily land you on Page #1 of Google within a few short weeks.

 

1. Grow Your Circles

A brand with 20 followers on Google+ doesn’t come off as very authoritative in its niche. That said, building a fan base on this social network can be challenging, especially for companies whose fan base spends the bulk of its time on other social networks, like Facebook, Twitter and Pinterest. However, there are ways that brands can increase their popularity on Google+.

Start by growing the people within your circles, which is a tactic that is frequently used on Twitter. By doing this, your brand’s name and Google+ profile is being put in front of new people, which influences them to return the favor. And the more people a brand adds to its circles, the more likely it is to receive higher follow back numbers (keep in mind that not everyone will follow you back). While you can add anyone to your circles, this strategy is most effective when targeting relevant people. To do this, brands should search for influencers within their industry, as well as for contacts that they already have on other platforms, such as Facebook, Twitter, LinkedIn and even email lists.

Furthermore, if you already have an active audience on a social network like Facebook or Twitter, make sure to promote your Google+ profile with your audience on these platforms. You can even tease exclusive Google+ content in order to persuade your audience members to make a profile and follow your brand on Google+.

2. Post Fabulous Content

Content is, and will always be, king. In fact, nothing says that you are an authority on a topic more than content that receives high engagement metrics, like shares, comments and +1’s. And regardless of your follower numbers, the only way to obtain high engagement rates is with content that captures attention and makes audiences feel like they need to share the information with their circles. There is absolutely no way around it – in order to receive high engagement numbers, brands must create and post content that resonates with their audience, is relevant and is in high-demand.

3. Leverage Communities and Hangouts

To be an authority within your niche, your presence on Google+ most go beyond posting regular status updates. Luckily, Google’s social network offers a variety of avenues for brands to foster relationships with their audience, including Google+ Communities and Hangouts.

Communities, for instance, allow users to create social groups based on specific topics or interests. And when a brand fosters an active community, it not only helps them build better relationships with their audience and acquire more brand advocates, but also helps them obtain more interactions and therefore gain authority within their niche. In addition, brands can use Google Hangouts as another unique way to build relationships and increase engagement rates, which, ultimately, helps a brand gain authority.

4. Interact with Your Audience

We have already established that shares, comments and +1’s help a brand gain authority, so what better way to encourage this type of behavior than by interacting with your own audience? Just as adding people to your circles can influence them to return the favor, so can interacting with people. That said, you shouldn’t just start interacting with everybody and every status update. Rather, choose your interactions wisely so that you do not come off as unprofessional (and un-authoritative). For example, if someone comments on one of your posts, consider responding back. This will help build brand loyalty by showing the audience member that you pay attention and care about what they say – making them more likely to interact with your brand in the future. Likewise, if someone posts interesting content that is relevant to your industry, an action as simple as a +1 or share could influence them to return the favor in the not-too-distant future.

5. Network with Other Brands

Take your interaction strategy up a notch by networking with other brands and industry professionals. While the aforementioned audience interaction tips can be applied here as well, you can also partner with other brands and professionals to share contributed (guest) content with your audience. By doing this, your business is not only providing its readers with relevant content from respected industry professionals, but it also helps to increase your business’s visibility. This is because the contributor is likely to share the content with their network as well, which puts your brand in front of a whole new audience and gives you the opportunity to increase your followers and engagement rates.

6. Use the Google+ Page Badge

Just as you display social sharing buttons for Facebook and Twitter on your site, it is also important to feature the Google +1 button. This button encourages site visitors to publicly recommend your content and share it with their Google+ circles. And the more +1’s you obtain, the more authority you gain, as it shows Google that you are a trusted source of information.

7. Take Advantage of Authorship

If your brand is publishing content, make sure to link that content to the authors’ Google+ profiles with Authorship. This not only gives recognition to your hard-working employees, but it also shows Google that there is an identity connected with the content, which gives the content and your brand, better credibility.

 

Credits:

*Story first published: Allison Howen – http://www.websitemagazine.com

Social SEO is Required By Search Engines in 2013

halifax seo,local marketing,local SEO,quality backlinks,SEO,web design cape breton Comments Off on Social SEO is Required By Search Engines in 2013

A good SEO campaign can no longer ignore the important social component.

All search engines have been experimenting with adding SEO to their respective algorithms  to figure out where to index your site. In years gone by this was figured out by the amount of backlinks your site had as well as other things like quality articles, anchor text, on-page SEO techniques, etc. However, this is a thing of the past.

Social SEO is now required and as long as people on the web will search for local things like car dealers, restaurants, and hair salons in their respective locations (local SEO), then they call the shots.

People engage online with the website product or services mostly because of a site’s relevant content and backlinks leading back to the main website. The content may include backlinks (anchor text) when clicked will take the user back to the landing page where the products or services are for sale. Some of these social links are great for local SEO and can be included on such social sites as Facebook, Twitter, Youtube, Pinterest, Google +1 and LinkedIn.

Social SEO is really about optimizing social signals to boost your SERP (search engine rankings).

 

Two of the most powerful Halifax Social Media requirement for Social SEO:

1. Optimize your site for local SEO traffic in Cape Breton

You drive traffic to your website from several channels, but without engagement from these visitors, you’re missing the opportunity to enhance your page authority. You can increase user engagement by making it easy for them by including proper social sharing buttons. Don’t use one of those catchall common widgets that clutter your website and look really tacky. Use the buttons that matter most, namely: Facebook Like, Twitter Tweet and Google +1.

These buttons allow easy sharing and should be placed within or around the content that they’re meant to share. Don’t put these buttons in your header. People in Halifax expect share buttons to be associated with the content they’re positioned around on a Web page. If you have a Like button in your header, then it may seem to be for your brand’s page or your homepage rather than the specific content being shared. And a single page that lists many pieces of content should include each piece’s associated share buttons in an intuitive way.

Facebook Likes / Fans:

• Consider whether you should use Like or Recommend. Should you include Send? Get Facebook likes for your website to boost social signals.

• Set the proper Open Graph tags on each page so that the posts to Facebook contain the appropriate information. Always include a thumbnail image with an alt tag.

Twitter Tweets:

• Set the tweet text. Use an engaging message that will describe the link and help get click-through from impressions. Get twitter followers to boost your online presence.

• Use relevant hashtags. You can set the hashtag attribute to pre-populate the tweet with a hashtag. If your content is relevant to a popular hashtag, include it to help every tweet get more exposure and add more relevancy to the link being tweeted.

• Identify yourself as the author. After the tweet, users are suggested to follow the Twitter handle. So, help them connect with you when they share your content.

• To make a secondary suggestion, fill out the Related attribute. This account will be suggested alongside the author recommendation.  Commenting is also important to engagement. Make it easy for users to comment on your content without the need to log in. If you include a login feature as well, provide multiple options.

2. Use Google+

Don’t neglect Google+ Votes. While the activity numbers may not be as impressive as Facebook’s, it has a far greater impact on search results. Whether people actively use Google+ or not, many are performing searches while logged into their Google account (and in many cases this is also their Google+ account). Organic SEO traffic from the (not provided) keyword has been increasing substantially recently, and this traffic is from people signed into Google when performing a search.

So, even if they aren’t posting to Google+, their search results will be affected and their social connections will have a big influence on those results. That means the people who are using Google+ regularly have considerable power to shift rankings.

Make sure you’re on Google+ connecting with people and sharing your content. Gain additional exposure for your brand by contributing in relevant Google+ Communities, as well.

More information:

For a more in-depth analysis of Nova Scotia Social SEO and Halifax Local SEO check out http://seoserviceshalifax.com

How to Value Your Website Before Selling

SEO,Sydney Nova Scotia Web Design,Web Design,web design nova scotia Comments Off on How to Value Your Website Before Selling

Are you considering selling your Nova Scotia website and want to know how much it’s worth before selling?

Has anyone made an offer yet? Have you just lost the passion for the website itself? Has the market declined? Have you lost business?

Maybe you built it up and it’s worth 10 times now than it was when you built it or purchased a few years ago.

Here are some tips that will tell you what your site is worth.

Most Nova Scotia Website buyers want to know one thing. How much is it making? You might have a few sales each month but they still want hard proof and analytics data (traffic). What you want for it and what someone else thinks it’s worth are completely separate matters.

You’ve put a lot of work into the website and want a decent return on your investment. Makes sense, right? You’ve added to the original design, you added a shopping cart, you’ve run several Halifax SEO campaigns and the site looks amazing! Time to cash in, right?

Below is a list of items that will lower the risk of a website and put more of a value on it:

  • Increasing growth
  • Stable earnings
  • Automated systems
  • Diversified traffic streams
  • Diversified income streams
  • Unique Selling Position

 

Evaluation Methods:

There are a few different types of valuation methods that buyers will use to value your Cape Breton website.

1. Revenue Multiple – You have most probably heard the statistic that most businesses sell for 2-3 times earnings. Basically a buyer will take the current net profit of the website for the past twelve months and then multiply it with an earnings multiplier to get a final valuation figure.

2. Comparable SalesNova Scotia Website Buyers will use this method if there is sales data available for similar websites. They will then adopt a similar valuation and make an offer based off that.

3. Asset Value – sometimes buyers will ignore the revenue of a website and instead look at the assets of the site (the customer list, or email database) and make a calculation on that instead. They do this because they may be able to leverage those assets better than the existing owner with a new product or making alterations to the system etc.

 

So What’s My Website Worth?

First you need to figure out just what your net profit is. You calculate this by taking your total sales/earnings and then subtract all your expenses from that figure, which will give you your net profit. Do this for the last twelve months earnings, known as trailing twelve months earnings (TTM).

Then you need to apply a multiplier to your TTM earnings.

Generally newer sites will sell for 1-1.5X earnings. More established sites 1.5-2.5X earnings. And high risk sites 0.5-1X earnings. Websites can sell for out of those ranges however they are normally an exception to the rule.

This data is based off over $500,000 worth of transactions over the past few years.